Everyone Sells Something!: Do You Sell A Product, Service, Mission, Or Yourself?

One of the most challenging aspects of the behavior of many human beings is, perhaps, why the words, sales, selling and marketing, are so often perceived as something either negative, or, at least, somewhat undesirable. In reality, each of us constantly sell something, whether it is a product, concept/ idea, plan, service, mission/ vision, or, perhaps most importantly, ourself. With that in mind, and with the objective of transforming perceived negativism to positive, forward moving, enhanced performance and behavior, it is important to begin with accepting this basic fact about selling, and to then understand how it, specifically relates to the sales of a product, service, mission or our self. Regardless of what area of our lives we want to further examine and enhance, it must be understood that everything begins with successfully showing others why they should further believe in you!

1. Product: This area is often best understood by people, because it is what we so often think of as selling. However, there is sometimes a personal conflict between over-selling something, and skewing the facts, etc., and merely thoroughly explaining the benefits, and how a customer or client might benefit from a particular item. Regardless of what you are trying to do, always remember that, in the long-term, there is never any true success until, and unless, you commit to maintaining your honor and absolute integrity, as opposed to taking a perceived short-cut, etc.

2. Service: Sometimes, those involved in service industries have personal trepidations and biases about saying they are selling. For example, few people really know how great a physician, dentist, etc., might be, but are heavily influenced by the so-called bedside manner of the doctor. In addition, in what I refer to as hybrid activities (combination of product and service, for example), such as real estate or financial sales/ service, these people often like to say they are involved in sales, rather than selling. What is the difference? In reality, generally very little, but in some people’s perceptions, selling is the evil twin of the two!

3. A mission: Those involved in a philanthropic, civic, political or similar activity, often shy away from saying that they sell. Therefore, the term, Director of Development, etc., is often preferred, because it conjures up to them, a higher degree of purity, service, etc. However, isn’t it really simply semantics?

4. Self: Regardless of what you do, it begins by selling yourself in some way. Why should anyone listen to you, adopt your ideas, philosophy, etc., unless you motivate them to do so, and then begins when you sell yourself? How well do you like yourself, and respect the principles you represent?

Instead of fearing or running away from this concept, you would be best served by embracing it, and improving your abilities, etc. We all sell, every day, or there is absolutely no possibility of being truly successful!


What to Look For In Video Production Services

Basically, what you want to do is go to a professional that understands your video needs and is clear about what you want to say in your video. You want to trust in a professional company with experience that will deliver a long lasting message that will inform the decisions of your potential clients. That’s the expectation of almost any person who wants to hire a video service. But how can you identify the one that will fulfill these expectations? There are certain clues that will let you know if the company you are about to hire is the right one for you.

Video Production Services

• They have appropriate equipment. Forget about the digital cameras that tourists carry around the city. A good video company will have professional cameras, lighting and audio equipment, top computers with the latest software for editing and creating effects. Ask your potential provider about all their tools for the productions stage and, if you have any doubt, ask again. If you are not convinced that they’re using the best equipment, look around again.

• A unique look. Think about this: if the company you are about to hire doesn’t give itself a distinctive image, can it do so for you? Since the moment you open their website you should feel that you know them and that you can trust them. The colours they choose the language they use and the samples of videos they pick to show you as a potential client, everything speaks loudly about who they are and what are they able to do to make you stand out.

• They are a crew of experts. A one-man orchestra is something fun to see but, if you want great music, you have to have musicians that have mastered an instrument and can play alongside other masters. A video company works like that. From the beginning, you need people that can tell a story and know what the core of your message is. They will build a dramatic arc with all its parts to be shown in less than 2 minutes (an incredibly difficult thing to do). Then, the videographer will enter the scene and produce great images that can tell that story, with the assistance of lighting and sound engineers. After that, the post production team will spice up your video with great effects. No single person has so many talents and can display them at the same time.

• Client relationships. Making a video that advertises your service or product has to be a process that includes you. No one knows better than you what you do and how. When you are trying to work with a company that doesn’t take your opinion and knowledge into account, it’s a waste of time. From the start you know that approach will be a failure, because you feel left outside of your own business. When approaching a video professional always look to develop some “chemistry”. It may seem unimportant but, in the end, it is what will give you the trust and confidence to express yourself and make your own proposals.


The Serious Penalties for Drug Trafficking

The number of drug manufacturing plants across America is growing, but the majority of illicit drugs in our country are imported from other countries in South America and the Caribbean and Mexico as well. These drugs enter the United States through the clever and deceptive tactics of drug cartels and traffickers. Even though drug trafficking carries an extremely high risk, the payoff of selling the illegal drugs to Americans is much higher. Illegal drugs usually enter the United States from states along the southern border of the country.

Over the years, traffickers have developed creative and subtle ways to transport small packages of illegal drugs. From hiding the packages deep inside passenger cars and trucks to concealing the drugs inside of their body, they will do anything to obtain their ultimate goal of delivery. Most people think that the trafficking of illegal drugs occurs only along the border into our country, but the law has a different definition.

Drug trafficking is defined by law as the criminal act of distributing an unlawful uncontrolled substance. When you use this definition, a person selling their prescribed narcotics to an addicted user could be accused of drug trafficking. This serious criminal offense is similar to drug distribution, but usually occurs on a much larger scale. Drug trafficking is such a large operation in Mexico that government officials estimate it is worth over $50 billion every year.

The United States government is continually searching for more ways to catch and arrest members of drug cartels, and there are currently over 4,400 DEA officers working fulltime in jobs dedicated to fighting drug trafficking and sales throughout the United States. The state of Florida has even created a program called the South Florida High Intensity Drug Trafficking Area with the mission of disrupting the market for illegal drugs in the South Florida/Tampa Bay area. Florida legislature states that it is illegal for a person to grow, possess or reproduce unlawful uncontrolled substances such as marijuana, heroin, LSD, methamphetamines, LSD, cocaine or any unauthorized prescription drug. The penalties for drug trafficking include imprisonment, hefty fines, probation and more.

If you or someone you know has been arrested for trafficking, you could face penalties that will forever change your life. These criminal charges will vary in their severity depending on the type of drug involved and the amount of the drug being distributed. It is vitally important to be well-informed on the state and federal laws that relate trafficking, and you should seek the help of a Tampa drug crime attorney who can defend your rights. The penalties for trafficking will only increase in their scope and severity as this problem in our country increases, so take action to protect your rights today.

Drug Tests For Welfare

There is a recent push to require people who are collecting state benefits to submit to random drug tests. CNN has an article that details a West Virginian legislator’s push for such a law. Such laws are being discussed in ten other states as well.

Of course the issue is controversial and the ACLU has jumped on it to defend the rights of drug users or something like that. There is one valid argument against it at least. Even though it is government subsidized, unemployment benefits are insurance, not welfare. Each week money is taken off of your paycheck to go into this program. If you’re an independent contractor who can’t find work, you can’t just go collect unemployment because you didn’t pay into it. Agreeing to take someone’s money but refusing to pay it back to them when they need it is a good way to end up in a lawsuit and the ACLU would be likely to win.

But what if we focus solely on people who are collecting government welfare? They paid in nothing to be eligible. We are not talking about millions of people who legitimately need help from the government because of some hard times. This is talking about a small percentage of people who are not only breaking the law but are taking advantage of a system that is meant to help the less fortunate and ultimately giving all recipients a bad reputation. We’re all aware that some people have children for the sole purpose of collecting a bigger welfare check. Most people do not do this but anybody who has a couple of kids and collects welfare is accused by some people of doing this.

Now, does this single out a certain portion of the population? Yes. Is it unfair to expect people to obey the law? No. This is no more unfairly singling people out than a cop who only pulls over those who are speeding. I don’t believe that it is being stereotypical to suspect that people on welfare are more likely to use drugs. Frankly I doubt that drug use among welfare recipients is any greater than any other portion of the population. If drug use was just a low class thing millionaire athletes and actors wouldn’t get caught with drugs.

The intention of the law needs to be considered. If anyone thinks we’re going to catch these drug users and deny them federal money and therefore save money, they’re kidding themselves. At least in the short term, this is not going to save money. Therefore states that are scrambling to pass these laws while the economy is bad are not going to save any money. Any sort of drug testing program is going to be expensive to implement and maintain. Beyond the cost of the test itself, there is the question of what to do when someone is caught. Do we send them to jail? Is such a test result even permissible in the courtroom?

The goal of random drug testing would have to be to get a user off of drugs. Merely threatening to take away welfare benefits isn’t going to work because a person’s freedom is already in jeopardy as drug use is against the law. Drug rehab could be required for a person to regain or maintain welfare eligibility. This would at least be a start but even drug rehab has a high rate of failure as many people go back to drugs. In the end though, even if 25% of people who enter the program get off of drugs for good, this is a great success. These people would be able to get their life turned around any many would be able to get off the welfare system. Being on welfare doesn’t imply that a person is on drugs but being on drugs definitely increases the chance for being on welfare. Getting users out of the system would be a great savings down the road. Welfare costs would decrease as well as health care costs for treatment of all kinds of problems that drugs can cause.

I believe that this program can work but that it is not a quick fix to save some money during a downturn in the economy. If it is implemented, it must be with the intention of helping people get off of drugs, not punish them for being on drugs. I have no interest in my tax dollars going to a welfare recipient who either got that way because of drugs and/or will spend the money on drugs. But simply taking the money away from them is not going to solve the real problem.